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我所看到健身房的一些现状,你了解多少?

作为一个竹竿般的瘦子,今年终于狠下心开启了健身房日常。在健身房教练近两个月的指导下,感觉身体确实有了很大改观,感谢教练也感谢自己。

但健身房人员流动很频繁,不巧的我 2 个月被换了 4 次教练。着实有些疑惑,于是和教练套套近乎,和其他学员搭搭讪,也发现了一些「行业规则」……

常规流程:游泳健身,了解一下?

健身房教练并不全是在上课的。走在某个红绿灯路口,偶尔有一个身材不错的小哥哥拦住并递给你一页传单:游泳健身,了解一下?在路口人流量较大的地方拉新,虽然很多人选择不搭理,但耐不住人多总有感兴趣的啊,广撒网嘛。

路口拉新工作并不需要多大技术含量,当初带我去健身房的小帅哥就是一个暑期兼职的中学生。当你有意向跟着小哥哥去到健身房后,会有专门的销售人员跟你介绍健身房的特色和各项优势,晓之以情动之以理。

愿意跟着小哥哥来健身房的人本身就有一定意愿,再加上跑了这么远的路(沉没成本),大概率会选择付费成为健身房会员。办理了健身房年卡,于是心中暗自下定决心:嗯,我一定要坚持健身,练就完美身材!

初到健身房撸铁,玲琅满目的器械让你有些发慌。好在这时,负责巡场的健身教练看到了你,主动指导你一些器械的使用方式。大约免费体验了一个小时,感觉真好,比自己瞎折腾确实效果好太多。于是当教练跟你介绍起私教课的时候,犹豫了下,狠狠心囤了不少课!

于是,便开启了和教练日常授课与日常售课的生活,美哉美哉。

教练日常:看似低门槛高薪资的背后!

一直好奇,私教课 1 个小时就要几百块,教练能拿到多少,一个月又能收入多少,是不是如网上所说,轻松月入数万?

唠嗑闲聊之余,也大概对健身房教练对工作有了一个认识。看似低门槛高薪资的工作并没有外人看上去那么亮丽,都是用时间和汗水拼搏出来的。

早上 9 点上班开个会,便开始一天的工作,下午和晚上是学员密集的时候,很难好好的吃一顿晚饭。晚上 10 点下班后开个会,回到宿舍最起码也得晚上 11 点了,如果追求自我提升,还需要逼迫自己训练,回宿舍就会更晚。一个月最多 4 天的调休,一天最少十几个小时的工作时间,基本上一个月都是在健身房度过。

虽然辛苦,但是总有那么一些热爱健身并把它当作事业的年轻人心甘情愿。

行业病态:

谈什么不忘初心方得始终?

在外人看来,健身教练门槛低薪资高;在健身教练看来,这不仅是一份工作,更是自己热爱着的一份事业!但是资本市场不会买账,总想着谋取更多的利益。作为一个会员或者说用户,在了解了一些「行业规则」后,越发觉得行业深深陷入了病态。

我的第一任教练是一个老实寡言的人,但是专业素养是我接触过教练中最高的一个,也不会在给我授课的时候给我售课,能够真切的感觉到他对健身事业的热爱!但是家人对其北漂的不支持,收入和付出的不对等,他选择了放弃,结束了北漂,离开北京的时候对我表示抱歉并鼓励我坚持锻炼。

之后和健身房教练套近乎才了解到一些「行业规则」,他们的收入并不如我们所想,多劳多得。收入分为「授课提成」与「售课提成」,明面上还是以「授课提成」为主,销售提成比例不高。但令我惊讶的是他们的「授课提成」直接和销售业绩挂钩。

同样一节课,那些销售业绩高的人,每节课能够提成一百两百的「授课提成」,而那些不主动售课的教练一节课「授课提成」才几十块钱。我现在的教练曾跟我吐槽过,没有业绩不仅拿不到提成,还得罚款扣工资,也难怪健身房里销售氛围日益浓重!

梦想输给现实,毕竟梦想不能当饭吃,于是许多教练会在授课同时售课给你灌输续费的意识。更有甚者利用各种套路,想着法的去诱导你付费买课,网上各种性感女陪练之类的消息数不胜数。渐渐的工作重心已经不再放到提升服务上,严重影响会员用户体验,也丢失了初心。

碎碎碎念:请还健身行业该有的阳光!

我们身处一个最好的时代,才有可能有余力付费健身,也促进了健身行业的发展。这是一块巨大的蛋糕,一边是心怀梦想把健身当作事业的教练,一边是热爱健身用健身提升自己的学员,然而这块蛋糕的切分权不属于这些热爱健身的人。

不要让那些心怀梦想的教练希望破灭!
不要让那些热爱健身的学员激情不再!
不要让那些原本阳光的行业充满阴霾!

推荐阅读:

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我想跟你分享几句碎碎念。
人工客服的那点套路,我一定不是最后一个知道的!

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